Behind the Scenes View of How a Brand Helps Keep Families Together
Sponsored by BRITAX
As parents, our biggest responsibility is to keep our children safe.
With the amount of car accidents that happen daily (a leading cause of death for children), I dare to say that buying a highly rated car seat is THE most important purchase you’ll make as a parent!
But which one should you buy? Are they all the same?
I had the amazing opportunity to visit Britax headquarters here in Fort Mill, S.C. where the car seats are actually designed, tested and built!
On this post I will share with you what makes Britax the BEST car seat choice!
Goosebumps! That’s exactly what I felt while Kate Clark, PR & Social Media Manager, went thru what makes Britax unique. This wall, located right at the entrance of their 500,000 square foot facility, showcases several horrific accidents and “thank you” testimonials from parents. They all have one thing in common…the children were ALL safe!
So, what makes Britax so special? Below are four innovative features that are found ONLY on Britax car seats.
1. ClickTight Installation
Did you know that nearly half of all car seats are installed incorrectly? This means that although you have your child buckled into their car seat, your child might not be traveling as safe as possible. Such a scary thought!
Britax is the only brand that has helped to eliminate the installation struggle with their ClickTight Installation feature as the solution.
I’ve always been intimidated by installing car seats but Sarah Tilton, their director of consumer advocacy, was able to show me how incredibly easy this process is thanks to ClickTight!
Lift, buckle & click……that’s it! We also attached the top tether immediately after installing with ClickTight.
2. Impact Stabilizing Steel Frame
Their car seats feature an Impact Stabilizing Steel Frame on the shell of the seat that reinforces the seat structure to help keep it sturdy and stabilized.
3. SafeCell Impact Protection
SafeCell Technology acts as a crumple zone, absorbing crash energy to help keep it away from your child. This feature is engineered to compress helping to reduce the forward movement of the car seat during the rapid force caused by a collision.
4. Impact Absorbing Tether
The red stitches shown on the impact absorbing top tether, are designed to gradually release, stitch by stitch which helps slow and reduce forward movement of the child’s body during a crash.
As you can see here, the Britax top tether has a two-point attachment system, meaning it’s V-shaped rather than one single tether strap. This helps slow and reduce forward movement during a crash.
I have been a loyal Britax customer for 7 years and I can say this visit left me feeling proud of the selection I have made for my children all these years. Their entire operation is top notch and it was fantastic to see how much they truly care about the safety of children.
“At Britax, we’re not just in the business of selling car seats and strollers. Our underlying goal is to help protect children and keep families together.” – Kate Clark
Thank you, Kate and Britax for all you do! As a mom, I can say I pray I never have to put our car seats to the test but am confident that my children are traveling as safe as possible.
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